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Learn SEO: An On-Page SEO Tutorial, by Patrick Coombe
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Learn SEO: An On-Page SEO Tutorial is a book written by an SEO for SEO consultants, agencies and in-house SEO's.
This book is a culmination of knowledge that I've gained over the course of the last few years. Many of the current on-page SEO books and even online guides lack the current information required to implement on-page SEO on a modern day website. Some of these topics are included in our chapters:
Chapter 1 - Advertising
Chapter 2 - Anchor Text Optimization
Chapter 3 - Blogging
Chapter 4 - Content
Chapter 5 - Domain Names
Chapter 6 - Headings
Chapter 7 - HTML, CSS and JavaScript
Chapter 8 - HTTPS / SSL
Chapter 9 - Image Optimization
Chapter 10 - Internal Linking
Chapter 11- Keywords: Proximity, Density and Prominence
Chapter 12 - Meta Description Optimization
Chapter 13 - Page Speed Optimization
Chapter 14 - Rel=Canonical Tag
Chapter 15 - Responsiveness and Mobile Friendliness
Chapter 16 - Robots.txt and Meta Robots
Chapter 17 - Server Optimization
Chapter 18 - Social Sharing and Social Media
Chapter 19 - Structured Data and Schema Markup
Chapter 20 - Title Tag Optimization
Chapter 21 - URL Structure and Permalinks
Chapter 22 - XML and Website Sitemap
Each and every year a new guide or tutorial on on-page SEO is written, and it always starts off with some cliché like “SEO has changed” and continues with the same old tactics.
It is now nearing 2016 and I’d like to say that SEO has not just changed; the entire lid has been blown off! If you expect to rank in 2015/2016, you have got to have a quality website with something to offer your user. Google has made it so SEO tactics of before are no longer recognized, and rankings now are based on quality, merit, social proof, and authority.
At the cornerstone of any SEO campaign is on-page SEO. This guide is a comprehensive tutorial to learning on-page SEO, meaning it requires a great detail of technical experience already. Yes, it will cover all of the basics such as title tags and meta descriptions, but I will also delve into some of the more technical aspects of on-page SEO such as structured data, rel=canonical, and JavaScript.
This tutorial is intended for SEO consultants, in-house SEO’s, those working at SEO agencies, and anyone in general looking to learn more about SEO.
I wrote this book on on-page SEO because I could not find a book on this subject that I would recommend to a friend. There are a number of guides scattered throughout the web that come close, but I am yet to find a comprehensive guide on the subject.
This is my first self-published book, so please bear with me. I've written the book, designed it, edited it and proof-read it myself. My secondary motivation for this book is for the experience, I really wanted to learn what it was like to self-publish an eBook from start to finish.
- Sales Rank: #1110468 in eBooks
- Published on: 2015-08-25
- Released on: 2015-08-25
- Format: Kindle eBook
Most helpful customer reviews
1 of 1 people found the following review helpful.
In it you will find a very easy way to clear up any confusion about the who-said-what-works ...
By Ross J
I can't tell you how many times I've agreed with Pat on and off the SEO forums where active SEO's get together for die hard discussion about SEO. These guys are some of the most passionate and determined SEO's on the planet and right at the top of my list would be the author of the book. In it you will find a very easy way to clear up any confusion about the who-said-what-works about SEO. This stuff works, it's timeless. This book will save you a lot of the hassles and frustrations that Pat had endured when SEO started to see significant changes in 2010. Pat knew he has to adapt or die and what you will find in this book is exactly what he did to stay ranking in the SERPS.
1 of 1 people found the following review helpful.
GET THIS BOOK! The information inside boosted our revenue significantly...
By Jon T.
Whether you're an amateur that's trying to figure out how to go about on-page SEO properly or an advanced SEO that is willing to learn a few new things, this book is well worth it. I knew a thing or two about SEO in general, but On-Page was always tricky. I've implemented many of the things I learned in this book on a pretty large e-commerce site and within a week we saw a major increase in long-tail keyword traffic which resulted in thousands of dollars in revenue. Not bad for $4.99, I'd say!
1 of 1 people found the following review helpful.
HELPED MY BUSINESS!
By mrrockandroll
I don't consider myself to be an SEO but it is definitely an industry that I've been learning about for a while. Obviously anyone who uses a website to do any type of business should know as much as possible and I was lucky enough to get a copy of this book before it was on Amazon. Is well written and the topics are very well explained, some of it was a bit advanced but most of it is suitable for beginners. Duefinitely recommend this to anyone looking to learn SEO.
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