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Missionary Capitalist: Nelson Rockefeller in Venezuela, by Darlene Rivas
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The first work to draw on Nelson A. Rockefeller's newly available personal papers as well as research in Latin American archives, Missionary Capitalist details Rockefeller's efforts to promote economic development in Latin America, particularly Venezuela, from the late 1930s through the 1950s.
Rockefeller's involvement in the region began in 1936 with his investment in Creole Petroleum, the Venezuelan subsidiary of Standard Oil. Almost immediately, he began trying to influence North Americans' individual, corporate, and government relationships with Latin Americans. Through his work developing technical assistance programs for the Roosevelt administration during World War II, his business ventures (primarily agricultural production and food retailing), and his postwar founding of the nonprofit American International Association, Rockefeller hoped to demonstrate how U.S. capitalists could nurture entrepreneurial spirit and work successfully with government agencies in Latin America to encourage economic development and improve U.S.-Latin American relations. Ultimately, however, he overestimated the ability of the United States, through public or private endeavors, to promote Latin American economic, political, and social change.
This objective account paints a portrait of Rockefeller not as the rapacious, exploitative figure of stereotype, but as a man fueled by idealism and humanitarian concern as well as ambition.
- Sales Rank: #2814562 in Books
- Brand: Brand: The University of North Carolina Press
- Published on: 2002-04-22
- Original language: English
- Number of items: 1
- Dimensions: 9.02" h x .69" w x 5.98" l, .94 pounds
- Binding: Paperback
- 312 pages
- Used Book in Good Condition
Review
Rivas challenges our assumptions about the relationship of U.S. capital to Latin America in the postwar period. Anyone interested in Yankee imperialism or the spread of U.S. economic ideals must read this fine book. (Elizabeth Cobbs Hoffman, author of "The Rich Neighbor Policy: Rockefeller and Kaiser in Brazil")
Review
Darlene Rivas has written an intriguing book that is tightly argued while also offering a controversial interpretation of its subject.--International History Review
Sparkle[s] with originality and innovation. . . . Engaging. . . . Provides an effective overview of U.S. policy toward Latin America from the late 1930s to the early 1950s.--Latin American Research Review
Opens up new dimensions to the familiar debate concerning the nature of American capitalism.--Business History
[A] carefully researched, well-written book . . . Rivas's work makes a strong contribution to a much needed historicization of development and raises important questions about the way it was contested and negotiated in diverse contexts.--American Historical Review
A solid, archive-based assessment of Nelson Rockefeller's efforts to promote economic development in Venezuela. . . . This fascinating account strips away the many stereotypes to provide a more nuanced view of Rockefeller's enthusiasm.--Foreign Affairs
In the America of the fifties, enthusiasm for capitalism reached new heights, as the postwar boom brought newfound wealth and leisure to the middle classes. Darlene Rivas shows how Nelson Rockefeller, an advocate of people's capitalism at home and abroad, sought to spur a similar enthusiasm--bolstered by comparable economic accomplishments--in Latin America. In doing so, Rivas challenges our assumptions about the relationship of U.S. capital to Latin America in the postwar period. Anyone interested in Yankee imperialism or the spread of U.S. economic ideals must read this fine book.--Elizabeth Cobbs Hoffman, San Diego State University
[Rivas] makes a solid case for viewing Rockefeller as emblematic of a persuasive world view in U.S. foreign policy.--Journal of American History
A strong contribution to our understanding of the intricacies of U.S.-Latin American relations.--Business History Review
About the Author
Darlene Rivas is associate professor of history at Pepperdine University in Malibu, California.
Most helpful customer reviews
0 of 0 people found the following review helpful.
The Missing Piece In The Venezuelan History Puzzle
By Tomas Sancio
Read this book after reading Titan (about Nelson's famous grandfather, John D.) to see what the grandson of a legend would do with his money and hunger for getting out of the legendary oilman's shadow. So he came to Venezuela and made a pretty substantial effort to kickstart our inexistent economy. But he hit a wall as Venezuela transitioned from a nascent democracy into one more affected by the sweeping Latin American leftism and anti-Americanism. Very grateful with Darlene to have written this wonderful (cautionary) tale about doing business involving a significant cultural divide.
0 of 0 people found the following review helpful.
VOB's
By harry mason
NR and his family were benefactors,probably the greatest in Venezuelan history. If you want to know what it was like in Venezuela back then,you ought to read this book.
When I was in Venezuela,my Dad often spoke of them,in almost reverent terms. As far as he was concerned,they were saints of the highest caliber.
VOB's,read this book!
0 of 0 people found the following review helpful.
Five Stars
By Y. Prada B.
Excellent research. A great American in Latin America.
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